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Choosing the Right Marketplace Development Platform
The growing adoption of the marketplace model by both B2B and B2C ecommerce merchants has driven rapid maturation of the technology platforms that enable such third-party marketplace features at-scale. This explosion of capabilities and investment in continued development are exciting, but can make sorting through the available options seem like a daunting task.

In this session you will learn how to apply the comparisons and profiles from analyst reports and other informations sources to your marketplace platform selection process. Each marketplace use case is unique, and the top platforms each have their own strengths and weaknesses. Reports like The Marketplace Suite Spot℠ and Forrester's New Wave™: Marketplace Development Platforms contain valuable information if you know how to read between the lines and apply their information to your decision making.

In this session:

- We'll discuss how top platforms such as Marketplacer, Mirakl, Spryker, Unirgy, Ultra Commerce, VTEX, and Webkul are faring in industry comparison reports

- You'll learn how to apply analyst report information to your marketplace platform search

- You'll get to participate in a live Q&A with marketplace experts

Oct 27, 2021 02:00 PM in Eastern Time (US and Canada)

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Mark Brohan
Director of B2B Research @Vertical Web Media
Mark Brohan is director of B2B research for Vertical Web Media and author of many of its upcoming research reports. Previously he was vice president of research for Internet Retailer and editor of Internet Retailer’s Top 500 Guide and related research publications. Prior to re-joining Internet Retailer in 2005, Mark was managing director of The Brohan Group, a full-service business publishing consulting company. He also held leadership positions in print and web product business development for Faulkner & Gray, a subsidiary of Thomson Corp., as web publisher and editorial director for DM Review magazine and its two web sites, and as founding editor of Faulkner & Gray technology magazines including Internet Retailer.
Tom McFadyen
Author and CEO @McFadyen Digital
Over the past 20+ years, Tom McFadyen has overseen hundreds of eCommerce & marketplace projects which cumulatively generate tens of billions of dollars of annual online revenue. After starting McFadyen Digital three decades ago, he grew it to several hundred employees operating globally across the US, Brazil, and India. McFadyen Digital is currently a leading advisor and implementer of award-winning digital marketplaces. Tom is also a board member or committee leader in NRF, YPO & EO.