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Conflict Free D2C: Direct Selling Without Channel Conflict
Manufacturers have long held onto the dream of developing a comprehensive view of the end-customer while gaining additional vision into their distribution chain. However, the realities of maintaining harmony with that channel often overrides the desire for more control of the data and user experience. Enter the online marketplace model where manufacturers can list their entire catalog online, take orders directly, then hand those order off to the channel for fulfillment. With the channel partners onboarded as sellers, they get the benefit of servicing the customer, the opportunity to add their own product and service offerings, and the manufacturer owns the user experience and resultant data. It’s a win-win-win scenario.

So join Michael von Bodungen, VTEX's Chief Customer Officer, and author and CEO or McFadyen Digital, Tom McFadyen, to learn how the marketplace model can bring harmony to your channel while bringing the data that comes from owning the user experience to you.

In this webinar, you will learn:
1) How the marketplace model turns potential channel conflict in channel growth
2) What makes for a successful D2C marketplace strategy
3) When to involve the channel in the process to get them on-board
4) Who to work with to make this platform model a business reality

Nov 16, 2021 02:00 PM in Eastern Time (US and Canada)

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Michael von Bodungen
Chief Customer Officer @VTEX
As an executive leader with a successful career at identifying technology trends and developing professional services offerings, Michael is the Chief Customer Officer at VTEX where he is leading a talented group of individuals providing Customer Success (Revenue Growth), Customer Excellence (Support), Professional Services and the 1st Party Apps Team. Prior to VTEX he has served in architect, CTO, VP and CEO roles for technology consulting companies. He has successfully built and sold an ecommerce consulting company and possesses strong skills and expertise when it comes to omnichannel commerce, cloud architectures, blockchain technologies, application development and order management to name a few.
Tom McFadyen
CEO & Author @McFadyen Digital
Over the past 20+ years, Tom McFadyen has overseen hundreds of eCommerce and marketplace projects which cumulatively generate tens of billions of dollars of annual online revenue. After starting McFadyen Digital three decades ago, he grew it to several hundred employees operating globally across the US, Brazil, and India. McFadyen Digital is currently a leading advisor and implementer of award-winning digital marketplaces. Tom is also a board member or committee leader in NRF, YPO & EO, and has authored two commerce-focused books, including Amazon Best Seller Marketplace Best Practices, available now.