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Organizational Design for the Platform Revolution: Staffing a Marketplace
The popularity of the online marketplace model has seen more and more enterprises platforming their business. One of the foremost challenges of these new marketplace businesses has been accurately forecasting initial staffing and planning for longer-term organizational design needs. With a marketplace business differing significantly from traditional ecommerce, particularly with the added ecosystem of third-party sellers, this is often new and uncharted territory.

Join Peter Evans of the Platform Strategy Institute, Shaun Budnik of Throughline, and Tom McFadyen, author of Marketplace Best Practices, to discuss the best way to approach these organizational design considerations.

In this session we will discuss:
- Primary staffing differences from traditional ecommerce to online marketplace
- Launching a new platform business vs. expanding an existing digital operation
- Which roles to prioritize hiring first
- Which responsibilities are best hired internally and externally

Jul 20, 2021 03:00 PM in Eastern Time (US and Canada)

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